How do you define wikis? The term basically stands for “quick”. And rightly chosen, wikis are by far one of the quickest ways people can access knowledge. It is an online encyclopedia that gives power to the people to edit and make changes on everything which is available on the platform. Anything you can see on this platform can be changed by anyone. This is known as collaborative editing.
Defining what wikipedia is a difficult task. According to Ward Cunningham, also known as the main person behind modern wikis “just sounded like something that no one would want to pay money for”. However, now it has turned into one of the most highly regarded sources of information. Now, if you need to get information on something fast, you know that wikipedia is the only place where you can easily get it. Over the years, the number of pages uploaded on the platform officially has gone up to an astounding 10000 pages or more. The number is still on the rise, which makes you wonder why are people creating so many wikis? What is the reason behind it?
Looking at the platform, you can observe that nowadays most of the pages are being created by brands and entrepreneurs. A platform created to provide information to people across the planet is now deemed as one of the best tools for marketing. Most companies are now observed to go for Wikipedia writers for hire to create awareness about themselves and their products. It is safe to say that this platform has now turned into a highly sophisticated communication platform.
Why Brands Need Wikis?
If you are someone who knows how to edit Wikipedia pages or create it then you can make some serious money in these times. The spiking demand for wikis by brands can offer many opportunities for you to make a good career. After all, the overall demand is going nowhere as the information about it tells. Here some of the main reasons why brands create and use wikis on an increasing rate.
The initial reason behind the creation of these pages has always been to create awareness. Whether it be about topics or subjects targeted to educate people or creating awareness, wikis have always been known to be a tool that contributes to people’s knowledge about things.
In case of brands, wikis are a way for providing information about the brand and its products in the most unbiased manner. This allows the platform to be one of the subtlest ways of creating a better brand image.
Every brand wants to reach a large population. It gives them a chance to increase their horizon and target more people. The best way to do it in these times is by using platforms such as wikipedia, which provide an easy reach to millions of people. Since people normally visit wikipedia from all over the world, it is now regarded as a tool that will help increase the overall reach of the brand quite effectively.
Creating a good reputation in the market for a brand is worth more than it seems. The survival, success and growth of a brand depends on that and according to many positive experiences by brands who have used wikis it is evident. Wiki pages are a great tool to build a good reputation in the market.
The platform is known for its reliability and authenticity across the world. A platform like this, which already has made a good reputation about itself. It’s trusted by millions of people is a perfect stairway for a successful reputation in the market.
Imperative for the survival of any business organization is its credibility. If you customers don’t trust you or your products, you can never even think to achieve success in the market.
More than a decade worth of reliable information has put Wikipedia at the top for people when they are looking for information. This trust is what brands need as well. So, most brands use the platform itself and make themselves visible on a platform which is already kept in high regard by people across the world.